---
title: "Pennsylvania requires labels on AI-generated ads"
url: https://www.parallelquant.com/posts/pennsylvania-requires-labels-on-ai-generated-ads-e3cb22
source_name: "The Verge"
source_url: https://www.theverge.com/ai-artificial-intelligence/1018187/pennsylvania-ai-deceptive-advertising-act
published: 2026-10-24T18:32:21.000Z
topics: ["policy"]
publisher: "Parallel Quant"
---

# Pennsylvania requires labels on AI-generated ads

*2026-10-24 · Source: [The Verge](https://www.theverge.com/ai-artificial-intelligence/1018187/pennsylvania-ai-deceptive-advertising-act)*

Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act. Any ad, whether image, video, audio or text, that has been significantly modified or generated by AI must carry a disclosure in the same format as the ad. The rule applies regardless of where the ad originates.

**Why it matters:** Pennsylvania is among the first states to mandate AI disclosures in advertising, and covering small businesses as well as large brands makes it broad. A state-by-state patchwork like this tends to push national advertisers toward one labeling standard, and it adds pressure for federal rules.

**Topics:** policy

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Read the original: https://www.theverge.com/ai-artificial-intelligence/1018187/pennsylvania-ai-deceptive-advertising-act
Canonical: https://www.parallelquant.com/posts/pennsylvania-requires-labels-on-ai-generated-ads-e3cb22
Published by Parallel Quant — https://www.parallelquant.com