Anthropic eases data retention policy after enterprise pushback

Anthropic is loosening a controversial data storage policy, letting enterprise customers retain control over their own data going forward. The change follows pushback from enterprise customers over the prior policy.

Why it matters: Data retention and control are top concerns for enterprises adopting AI tools, and this reversal suggests Anthropic felt real competitive pressure, likely tied to reports that OpenAI is gaining ground on Anthropic in the enterprise market. It's a reminder that enterprise AI purchasing decisions increasingly hinge on data governance terms as much as model quality.