Higgsfield raises $400M, valuation hits $5.4B in 8 months

AI image and video startup Higgsfield raised a $400 million Series B, quadrupling its valuation to $5.4 billion in just eight months. The company, founded by former Snap executive Alex Mashrabov, lets users generate AI images and videos.

Why it matters: The pace of Higgsfield's valuation growth points to intense investor appetite for AI video generation specifically, a category that struggled after Sora's rocky debut but appears to be finding real commercial traction with studios and creators.