OpenAI launches Presence to deploy AI agents in production

OpenAI introduced Presence, an enterprise offering for deploying AI agents in customer service and internal workflows. Unlike OpenAI's existing Workspace Agents, Presence targets external-facing deployments, with OpenAI engineers assisting directly on complex cases.

Why it matters: This marks OpenAI's push beyond internal productivity tools into direct competition with enterprise agent vendors. Pairing the product with hands-on engineering support suggests OpenAI sees reliability, not raw capability, as the real barrier to enterprise agent adoption.