Amazon brings Alexa+ to India with Hindi language support

Amazon has launched its Alexa+ AI assistant in India during an early access period, with Hindi support available to all customers. This extends Alexa+'s international rollout beyond English-speaking markets.

Why it matters: India is one of the largest smart-device and smartphone markets globally, and Hindi support signals AI assistants moving beyond English-first design — a template Amazon and rivals will likely repeat as they compete for non-English-speaking users worldwide.