September 8, 2026 · The Verge
Meta launches Muse, a personal AI agent that can shop and book travel
Meta introduced Muse, a "personal AI agent" it says can handle tasks like online shopping, sending emails, and planning trips on a user's behalf by opening browsers, filling out forms, and even negotiating. It's positioned to compete with agents like OpenClaw and Instinct.
Why it matters: Muse is Meta's most direct bid yet to catch up in the agentic-AI race after lagging OpenAI, Anthropic, and Google, but it also concentrates unusual trust risk on a company with a troubled privacy record, since the agent needs access to users' email, calendars, payments, and health services to function.