New EU rules require disclosure of AI in daily interactions

New European Union rules require companies to tell people when they are interacting with AI or viewing AI-generated or AI-edited content. The rules are prompting business concern about 'disclosure fatigue' from constant AI labeling.

Why it matters: This is one of the first large-scale tests of mandatory AI-transparency rules at consumer scale, and how Europeans react could shape whether similar disclosure mandates spread to other jurisdictions or get watered down.