November 3, 2026 · The Verge
OpenAI says ChatGPT search volume is now 20% of Google's
OpenAI says queries that trigger a web search in ChatGPT now equal 20 percent of Google's search volume. OpenAI defines a search as a query that results in a web search, excluding tasks like definitions or simple how-tos. The Google comparison source was not specified.
Why it matters: The figure is self-reported with an unclear baseline, but it signals real behavior shift away from classic search. It lines up with reports that Google's AI Mode earns less than classic search, so the business-model pressure on search ads is growing, as is the publisher fight over scraping.