TikTok tests opt-in tool to detect AI likenesses of creators

TikTok is testing a tool that scans for AI-generated likenesses of creators and lets them report matches to the company. The test is limited to some US creators, who must verify their identity via a real-time selfie and ID check with identity-verification company Jumio. TikTok says it does not retain the ID documents.

Why it matters: This follows YouTube's rollout of a similar detection tool, suggesting likeness-detection is becoming a standard trust-and-safety feature platforms feel pressured to offer as AI deepfakes and voice clones proliferate. The identity-verification requirement also highlights a tradeoff: creators must hand over biometric data to protect against unauthorized biometric misuse.