UK job postings split: AI roles surge, knowledge-work listings shrink

AI now appears in 9.4% of British job postings, up from about 2% in 2023, according to Indeed. Overall hiring is falling in knowledge-work fields like marketing and management even as AI-related listings keep rising, which Indeed calls a "two-speed labor market."

Why it matters: This is one of the more concrete, data-backed signals yet that AI adoption is reshaping hiring patterns rather than just fueling headcount-reduction debates — a leading indicator worth tracking against similar labor-market data from other countries as AI tooling matures.