OpenAI removes text chat limits for ChatGPT free users

Starting next week, ChatGPT free and Go tier users get unlimited text chats, removing existing rate limits. Free and Go users are also getting a new 'Think' button for higher reasoning on harder questions; limits remain for file and image uploads.

Why it matters: Removing free-tier chat limits and adding reasoning access narrows the gap between paid and free ChatGPT, likely pressuring rivals like Google Gemini and Anthropic's free Claude tier to match. It signals OpenAI is prioritizing usage growth and engagement over near-term free-tier compute costs.