Universal Music launches AI remix platform with ElevenLabs

Universal Music Group is launching an AI-powered platform, built with ElevenLabs under a multiyear licensing agreement, that lets users create remixes and mashups from its licensed catalog. Artists can choose whether to opt in. UMG is separately developing a similar platform with Udio and already has AI licensing deals with Spotify and Nvidia.

Why it matters: This shows a major label moving from suing AI music companies to licensing them directly, echoing the pattern of book publishers settling with AI labs like Anthropic. It signals that opt-in, catalog-licensed AI remixing, rather than open scraping or outright bans, is becoming the industry's preferred commercial model for generative music.